▼ Hide Community Analytics · Circle.so
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▼ Hide Performance to Goals
YTD: —
Trials YTD: —
Conversions: —
Revenue — Cash Received vs Budget
Stripe payouts · net of all fees & refunds · bars = actual · dotted line = budget
New Trials vs Budget
Trial starts per month · current month in-progress · bars = actual · dotted line = budget
Conversions vs Budget
Grouped by trial-start month · bars = actual · dotted line = budget
▼ Hide Trial Cohorts & Conversion
Blended: —
Conversion rate legend:
≥ 50%
35–49%
< 35%
In Progress
Context: Industry benchmark for free-to-paid conversion is 30–40%. Dec/Jan cohorts skew higher (early adopters, high intent) and are not representative of steady-state performance. Thresholds will be adjusted as we accumulate more data and experiment with acquisition channels.
Context: Industry benchmark for free-to-paid conversion is 30–40%. Dec/Jan cohorts skew higher (early adopters, high intent) and are not representative of steady-state performance. Thresholds will be adjusted as we accumulate more data and experiment with acquisition channels.
Trial Cohorts — by Month (click to expand plan details)
Active = converted & paying · Past Due = payment failed · Cancelled in Trial = quit before paying · Live Trial = still in free window
| Month | Plan | Interval | Avg $/sub | Trial Starts | Active | Past Due | Canc. in Trial | Live Trial | Conv. Rate | Cohort |
|---|